Getting Started with ListReports Real Estate Marketing

As an Elite user on ListReports, you have exclusive access to powerful tools like Marketing Kits and Shareables that can help you support your current agents and attract new ones. This guide will show you how to make the most of Marketing Kits and explore the different types of Shareables you can use to boost your marketing efforts. 

We recommend signing up for our Loan Officer 101 webinar to dive deeper into our tools and learn how you can build relationships with current and new referral partners. Click here to sign up for a live webinar. 

1. Create Marketing Kits to Support Your Paired Agents

Co-branded Marketing Kits are a powerful tool for showcasing property listings and enhance your agent relationships. These 25-piece kits are automatically generated for your paired agents whenever they list a property on the MLS. 

However, if you want to create a Marketing Kit in order to share an open house flyer or postcard for an agent you are not yet paired with, we have made it quick and straightforward. Simply follow the steps below:

How to Create a Marketing Kit

Follow the steps or watch the video below to learn how to create Marketing Kits:

1. Log in to your ListReports account.
2. Click on the Marketing Kits tab.
3. Click New Marketing Kit.
4. Type the property address and select the property from the dropdown menu.
5. Choose the listing scenario. 
6. Choose the agent you would like co-branded on the Marketing Kit. 
7. Customize the kit with property details, photos, and color themes. If the listing is active, you can leave it as is and proceed to the next step.
8. Click Submit.

For a detailed walkthrough, refer to the Marketing Kits Guide for Loan Officers and Agents.

2. Use Marketing Kits to Attract Unpaired Agents

Marketing Kits aren’t just for your current partnerships—they’re a great way to demonstrate your value to agents you’re not yet paired with.

How to Use Marketing Kits for Outreach

Watch the 4 minute video above for an overview on how you can use Marketing Kits to prospect agents. 

1. Create a sample Marketing Kit for a high-profile listing in the agent’s area. 
2. Send the sample to the agent with a personalized message highlighting how you can help them with similar materials. Click here to learn how to share. 
3. Invite them to pair with you to unlock these features and grow their business. Click here to see how. 

3. Maximize Your Impact with Shareables

Shareables are real estate and mortgage-focused images and captions, designed to engage your audience on social media, build trust and demonstrate your expertise.

Types of Shareables

1. Daily Shareables: Eye-catching real estate-themed social media images designed to be shared with consumers on platforms like Instagram, Facebook, and LinkedIn.
2. Local Housing Market Data Shareables: Provide hyper-local real estate data, including the number of active listings, median price, median days on market, and new listings in the last 5 days.
3. ListPacks: Promote one of your paired agents by sharing a curated list of properties tailored to specific buyer interests, such as "Homes with Pools" or "Open Houses." Watch the short video below to learn more:
4. Talking Points: Weekly real estate news and market analysis delivered every Friday with your commentary! Available as PDFs or social media links, to help keep your audience informed.
   
   

How to Access and Use Shareables

Follow the steps or watch the video below to learn how to use Shareables:

1. Log in to your ListReports account.
2. Click on Shareables in the left hand navigation.
3. Browse and select the type of Shareable you want.
4. Follow the prompts and share! 

Want to learn more? Click here. 

4. Best Practices for Using Marketing Kits and Shareables

• For Paired Agents: Check in with them to ensure they know how and when to use their Marketing Kits and Shareables. Check out our getting started guide for agents for help. 
• For Unpaired Agents: Use Marketing Kits as outreach tools to showcase your value.
• Stay Consistent: Post Shareables frequently to maintain a strong online presence and build trust with agents and consumers. 

By effectively utilizing Marketing Kits and Shareables, you can support your current agents while expanding your network with new ones. These tools are designed to make marketing seamless and impactful, so start exploring them today!