Posting a Shareable on Social Media

This article was written for the real estate agent experience. To view the loan officer experience, click here.

Sharing on Facebook

Whether you are looking to post our Shareables on your Facebook personal page or your Facebook business page, we got you covered.

Troubleshooting Tip: If you are trying to post using the Facebook button and see a message that says "User opted out of platform", you are most likely trying to post while logged into your Facebook business page. In this case, you will want to use the Share button so you can select our Facebook Business Page share button. To learn more, go to Posting to your Facebook Business Page. 

Posting on your Personal Facebook Page

To share a Shareable on Facebook, follow the steps below:

1. Click on the Shareables tab in the left hand navigation menu. 
2. Select a Shareable to share on Facebook.
3. Add your branding* (optional). 
4. Copy the suggested caption (optional).
   • Helpful Tip: Because social media posts are considered advertising, make sure you are complying with applicable regulations and social media policies. We suggest that you include details about your business, including your name, license number, the name of your firm, and all other information that may be required for compliance.
5. Click on the Facebook Share button under step four, Take an action!
6. Paste the caption in the post. 
7. Click Post to Facebook. 

Posting to your Facebook Business Page

If posting to your Facebook Business Page, you will need to use our specialized Business Page sharing button. To do so, complete the previous steps 1-4 and then follow the instructions below:

1. Click on the Share button under step four, Take an action!
2. Click Business Page.
3. Copy and paste the caption in the post.
4. Click Post. 

Sharing on Instagram

To share on Instagram, first navigate to the Shareable you would like to share:

1. Click on the Shareables tab in the left hand navigation menu. 
2. Select a Shareable to post Instagram.
3. Add your branding* (optional). 
4. Copy the suggested caption (optional).
   • Helpful Tip: Because social media posts are considered advertising, make sure you are complying with applicable regulations and social media policies. We suggest that you include details about your business, including your name, license number, the name of your firm, all other information that may be required for compliance, as well as the appropriate Equal Housing Opportunity logo.
5. Click the Download button under Take an action!

Next, post it on Instagram:

1. Open the Instagram app
2. Click on the + icon. 
   1. You can find this at the bottom of the instagram mobile application.
   2. Or on the left hand navigation menu on the desktop browser.
   3. Select the shareable image from your downloads or photo library.
      • Pro tip: Make sure to adjust the size of the image by pinching it or adjusting the ratios so the full image is visible.
   4. Click Next twice
   5. Paste the recommended caption from the shareable landing page, or write your own
      • Pro tip: Don’t forget your #hashtags – they make your post more searchable.
      • Optional: Click the toggle next to Facebook to automatically share the same image and caption on those platforms as well
   6. Click Share.

Done! Your photo should upload and post within a few seconds. 

Sharing on LinkedIn

First, navigate to the Shareable you would like to post on LinkedIn.

1. Click on the Shareables tab in the left hand navigation menu. 
2. Select a Shareable you would like post on LinkedIn.
3. Add your branding* (optional). 
4. Copy the suggested caption (optional).
   • Helpful Tip: Because social media posts are considered advertising, make sure you are complying with applicable regulations and social media policies. We suggest that you include details about your business, including your name, license number, the name of your firm, all other information that may be required for compliance, as well as the appropriate Equal Housing Opportunity logo.
5. Click on Share under Take an Action! 
6. Click the LinkedIn Share button.
7. Click Share in a Post. 
8. Paste the caption or add your own. 
9. Click Post.

Done! Your photo should upload and post within a few seconds. 

*Automatically unlocked for agents when paired with a loan officer. Click here to learn more about pairing with a loan officer.