Posting a Shareable on Social Media

This article was written for the real estate agent experience. To view the loan officer experience, click here.

Sharing on Facebook

To share a Shareable on Facebook, follow the steps below:

1. Click on the Shareables tab in the left hand navigation menu. 
2. Select a Shareable to share on Facebook.
3. Add your branding* (optional). 
4. Copy the suggested caption (optional).
   • Helpful Tip: Because social media posts are considered advertising, make sure you are complying with applicable regulations and social media policies. We suggest that you include details about your business, including your name, license number, the name of your firm, and all other information that may be required for compliance.
5. Click on the Facebook Share button under step four, Take an action!
6. Select business page or personal profile. 
7. Paste the caption in the post. 
8. Click Post to Facebook. 

Troubleshooting: "User opted out of platform"

Whether you are looking to post our Shareables on your Facebook personal page or your Facebook business page, we got you covered.

Troubleshooting Tip: If you see the message "User opted out of platform" when trying to post using the Facebook button, it usually means you're not logged into the correct Facebook account.

To resolve this, open Facebook in a new tab and make sure you're logged into the account associated with the page you want to post from.

To learn more, go to Posting to your Facebook Business Page. 

Sharing on Instagram

To share on Instagram, first navigate to the Shareable you would like to share:

1. Click on the Shareables tab in the left hand navigation menu. 
2. Select a Shareable to post Instagram.
3. Add your branding* (optional). 
4. Copy the suggested caption (optional).
   • Helpful Tip: Because social media posts are considered advertising, make sure you are complying with applicable regulations and social media policies. We suggest that you include details about your business, including your name, license number, the name of your firm, all other information that may be required for compliance, as well as the appropriate Equal Housing Opportunity logo.
5. Click the Download button under Take an action!

Next, post it on Instagram:

1. Open the Instagram app
2. Click on the + icon. 
   1. You can find this at the bottom of the instagram mobile application.
   2. Or on the left hand navigation menu on the desktop browser.
   3. Select the shareable image from your downloads or photo library.
      • Pro tip: Make sure to adjust the size of the image by pinching it or adjusting the ratios so the full image is visible.
   4. Click Next twice
   5. Paste the recommended caption from the shareable landing page, or write your own
      • Pro tip: Don’t forget your #hashtags – they make your post more searchable.
      • Optional: Click the toggle next to Facebook to automatically share the same image and caption on those platforms as well
   6. Click Share.

Done! Your photo should upload and post within a few seconds. 

Sharing on LinkedIn

First, navigate to the Shareable you would like to post on LinkedIn.

1. Click on the Shareables tab in the left hand navigation menu. 
2. Select a Shareable you would like post on LinkedIn.
3. Add your branding* (optional). 
4. Copy the suggested caption (optional).
   • Helpful Tip: Because social media posts are considered advertising, make sure you are complying with applicable regulations and social media policies. We suggest that you include details about your business, including your name, license number, the name of your firm, all other information that may be required for compliance, as well as the appropriate Equal Housing Opportunity logo.
5. Click on Share under Take an Action! 
6. Click the LinkedIn Share button.
7. Click Share in a Post. 
8. Paste the caption or add your own. 
9. Click Post.

Done! Your photo should upload and post within a few seconds. 

*Automatically unlocked for agents when paired with a loan officer. Click here to learn more about pairing with a loan officer.