Getting Started with Agent Intel

Agent Intel is a powerful feature on ListReports that allows you to identify potential referral partners, track agent production and grow your network effectively. This guide will walk you through how to make the most of Agent Intel.

Want to go deeper? We recommend checking out our ListReports webinars. Register by clicking here. 

1. What is Agent Intel?

Agent Intel provides detailed information on real estate agents in your market, helping you identify opportunities to connect and build relationships. You can view agent profiles, track their activity, and analyze their performance to determine how best to engage with them.

Key Benefits of Agent Intel

• Discover Potential Referral Partners through Agent Search: Find and follow agents who align with your business goals. Use our helpful search and filter functions to find agents based on:
  • Production data
  • Paired or unpaired status
  • ListReports user status
  • Share of wallet (agents you worked with before)
  • Name
  • Company
  • Market Area
• Stay Informed and Enhance your Outreach with Latest Intel Feed: Keep up-to-date on agents’ listing activities and sales trends. Simply follow agents and use our insights to tailor your communication based on specific agent insights.
• Easily Share Marketing Tools with Actions: Show agents the value of pairing with you on ListReports Elite and MBS Highway* by quickly and easily sharing marketing flyers and reports. Click here to learn more. 

*ListReports Elite and MBS Highway are separate subscriptions from Agent Intel.  Interested in learning more or adding either subscription? Click here to send a request to speak with a sales representative.

2. Identify Key Prospects

Agent Intel provides you three different ways to find agents to prospect.  Watch the videos below to learn how:

1. Search and Sort for Agents

2. Filter for Agents

3. Target Listings Strategically

Use Agent Intel to assess agent listings and identify specific opportunities. Check out the 2-minute video below to learn how to utilize one of the strategies listed below. 

• Open Houses: Find agents hosting open houses who may need branded marketing materials like flyers or postcards.
• New Listings: Reach out to agents with newly listed properties to offer fresh marketing materials that enhance their visibility.
• Stale Listings: Identify older listings that might benefit from a refreshed marketing strategy to generate renewed interest.

3. Follow Agents

Gain valuable insights by following agents. 

1. Click the Follow button on an agent’s profile to stay updated on their activity.
2. Track changes in their listings, sales, and overall performance.
3. Receive notifications when they post new listings or have other significant updates.

Watch the video below to see how to utilize your Agent Intel email notifications: 

4. Curate your Prospecting Approach Using Actions and Connections

Click on an agent’s name to view their details page. You will be able to see key details such as:

• Contact information
• Sales history
• Loan information
• Market area

Once you review our data, you can identify agents who would best match your products and services. But what do you do next? 

Get an introduction using Connections: Leverage mutual relationships to help introduce you using our Connections tab.  

Showcase your partnership using Actions: Use the Actions tab to showcase the value of your partnership through sample flyers and reports tailored to their listings. Check out the video below to learn how: 

4. Making the Most Of Agent Intel 

Agent Intel is most effective when paired with ListReports Elite and MBS Highway. Here’s how to make the most of it:

• Highlight Your Value: Show agents how your services can boost their business—whether it’s through co-branded marketing materials, local market insights, or other unique offerings.
• Schedule Meetings: Leverage the data from Agent Intel to set up meaningful conversations with potential partners, focusing on how you can help them succeed.
• Provide Follow-Up Support: Once you’ve paired, keep agents moving in the right direction. Invite them to Live Webinars and share helpful guides. For their next open house, point them to ListReports’ open house flyers and sign riders. With MBS Highway’s Loan Comparison, you can present different financing scenarios, and the Real Estate Report Card helps showcase local market conditions.

Still have questions or need help? Submit a ticket here.